1. Scope of This Policy

This Privacy Policy applies to personal information collected by McLeod Street Chiropractic through this website, landing pages, online appointment requests, intake and contact forms, advertising and analytics tools, email communications, SMS/text messaging, and similar digital systems connected to the clinic.

This policy addresses website and digital communications privacy. It does not replace any separate clinic consent forms, financial policies, or in-clinic privacy notices that may apply to patient care records and healthcare delivery.

2. What Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

3. How We Collect Information

We may collect personal information in several ways, including when you:

• Use our website or landing pages;
• Fill out a contact, appointment, intake, or campaign form;
• Call, text, email, or otherwise communicate with the clinic;
• Book or request an appointment online;
• Interact with our advertisements or social media pages;
• Allow cookies, analytics, or advertising technologies on your device.

4. How We Use Your Information

We may use personal information for the following purposes:

• To respond to your inquiries and communicate with you;
• To schedule, confirm, reschedule, or remind you about appointments;
• To review intake information and prepare for clinical interactions;
• To provide, support, and improve clinic services;
• To operate, maintain, secure, and improve our website and online systems;
• To understand website performance and advertising effectiveness;
• To send clinic news, updates, educational content, or promotional communications where permitted and consented to;
• To comply with legal, regulatory, insurance, professional, and recordkeeping obligations.

5. Health Information and Ontario Privacy Expectations

If you submit health-related information through our forms or systems for the purpose of receiving care, assessment, or chiropractic services, that information may be handled as personal health information under Ontario privacy requirements and clinic recordkeeping obligations.

We collect and use that information only for legitimate clinic and care-related purposes, administrative purposes, and other purposes permitted or required by law.

We limit access to personal information and personal health information to those who reasonably need it to perform their duties.

6. Consent

By voluntarily submitting your information to us, you consent to our collection, use, and disclosure of that information as described in this Privacy Policy, subject to applicable law.

In some cases, consent may be express, such as when you check a consent box, submit a form, or agree to receive emails or text messages. In other situations, consent may be implied where permitted by law and reasonably necessary to respond to your request or provide clinic services.

You may withdraw consent to certain uses of your information, subject to legal, clinical, and operational limits. Withdrawing consent may affect our ability to communicate with you or provide certain services.

7. Email, SMS, and Marketing Communications

If you provide your email address or mobile number, we may send you service-related communications such as appointment reminders, follow-ups, clinic notices, and responses to your requests.

If you separately consent to marketing communications, we may also send educational content, clinic updates, promotions, or related messages. You can unsubscribe from marketing emails at any time by using the unsubscribe link or by contacting us directly.

You may also request that we stop promotional text messages. Message frequency may vary and carrier rates may apply.

8. Cookies, Analytics, and Advertising Tools

Our website may use cookies, pixels, analytics tools, and similar technologies to improve user experience, understand website traffic, and measure advertising performance.

These technologies may help us:

• Understand how visitors use our website;
• Improve page performance and usability;
• Measure ad performance and form conversions;
• Show relevant clinic advertisements on platforms such as Google or Meta.

You can control cookies through your browser settings. Disabling some cookies may affect website functionality.

9. When We May Share Information

We do not sell your personal information. We may share information only as reasonably necessary and permitted by law, including with:

• Authorized clinic staff and practitioners;
• Service providers acting on our behalf, such as website hosts, form software providers, CRM systems, email/SMS providers, analytics providers, and advertising platforms;
• Professional advisors, insurers, or regulators where required;
• Authorities or other parties where disclosure is required or permitted by applicable law;
• Successors or purchasers in connection with a business transaction, where legally permitted and appropriately protected.

Third-party service providers are expected to handle information in a manner consistent with contractual, professional, and legal obligations.

10. Data Storage, Safeguards, and Retention

We use reasonable administrative, technical, and physical safeguards to help protect personal information against loss, theft, unauthorized access, use, disclosure, copying, or modification.

These safeguards may include access controls, password protection, secure platforms, role-based access, software updates, and other security measures appropriate to the sensitivity of the information.

We retain information only for as long as reasonably necessary to fulfill the purposes described in this policy and to comply with legal, regulatory, insurance, tax, and recordkeeping requirements.

11. Access and Correction Requests

Subject to applicable law, you may request access to personal information we hold about you and request corrections if you believe it is inaccurate or incomplete.

We may need to verify your identity before responding to your request. In some situations, access may be limited or denied where permitted by law.

12. Children’s Privacy

This website is not intended to collect personal information from children without appropriate parent or guardian involvement. If you believe a child has provided us with personal information inappropriately, please contact us so we can review and address the matter.

13. Third-Party Websites

Our website may link to third-party websites or services. We are not responsible for the content, privacy practices, or terms of those third parties. We encourage you to review their privacy policies before sharing information with them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in clinic operations, website tools, legal requirements, or privacy practices. When we do, we will revise the “Last Updated” date at the top of this page. Continued use of the website after changes are posted means you accept the updated policy.

15. Contact Us

If you have questions about this Privacy Policy, would like to request access or correction, or would like to make a privacy-related inquiry, please contact McLeod Street Chiropractic using the details below.

16. Additional Note for Ontario Patients

If your concern relates specifically to personal health information handled in Ontario, you may also have rights or complaint options under applicable Ontario health privacy law.